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Explore the hidden costs of Web 3.0 quest platforms. Are they boosting real engagement or inflating vanity metrics with bots and fake community growth?

Discover why Cost Per Wallet (CPW) is the must-know metric for Web 3.0 marketers, helping you target high-value crypto users and optimise ROI beyond vanity metrics.

Can crypto transcend generations? We explore the response to crypto spanning Gen Z, millennials, Gen X and Boomers.

Trump's 2nd presidential reign is sending shockwaves through global markets. We tackle what it means for the UK - and further afield.

In this episode of Fair, Clear, and Not Misleading, Gareth and Wayne dive into crucial updates about the Overseas Funds Regime (OFR) and...

Yes, you read that right. The financial promotions and marketing experts you trust with your regulatory needs are now stepping boldly into t

Recently celebrating their FCA authorisation as the second firm to become a financial promotion approver, hosts Gareth and Wayne share...

In this episode of Clear, Fair and Not Misleading podcast, Wayne and Gareth discuss their entrepreneurial journey in the financial promotion

In this episode the hosts discuss the new Overseas Funds Regime (OFR) for European funds marketing in the UK.

The episode covers several key topics, including a debrief on recent conferences, such as the inaugural Engelbert's FinProm Summit.

Understanding the intricacies of Know Your Business (KYB) and Know Your Customer (KYC) processes can make or break your venture.

We tackle compliance culture in crypto, from Financial Conduct Authority (FCA) approval to crypto financial promotional approval.

In this podcast episode, we explore the origins of the financial promotion rules, and how they impact crypto investments in the UK.

What is the Customer Appropriateness Assessment for crypto assets? Read more to discover common pitfalls and it's impact on crypto firms.

We look at the intricacies of investor categorisation for crypto in the UK, focusing on different investor types and regulatory context.

On 8 October 2023, the rules changed. Now, anyone wanting to promote crypto in the UK must follow the newly outlined guidelines.

With regulators like the FCA raising the temperature, it's time to review your crypto financial approver. 

What is a financial promotion in the UK? What has it got to do with crypto? Read this article for a full definition and watch our podcast.

The Section 21 Financial Services and Markets Act, FSMA, is the main law for financial services in the UK. Let's explore what it means.

We explore the nuanced topic of financial promotions, exploring the differences between regulatory and marketing perspectives. Watch now!