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How to: Create a UK social media presence that meets FCA requirements

  • Writer: Jess Saumarez
    Jess Saumarez
  • May 30
  • 2 min read

Free Downloadable Guide for Crypto, Fintech, and Regulated Brands


Stay Compliant. Build Trust. Grow Your Brand.

If your business promotes financial products or cryptoassets in the UK, the FCA’s rules on social media marketing can feel like a bit of a minefield. But don’t worry - we’ve created a clear, actionable guide that helps you navigate those tricky waters while still building an engaging, high-impact presence online.


This free PDF breaks down everything you need to know to run FCA-compliant social media accounts that still do the job of converting curious followers into confident customers.


What’s Inside the Guide?

  • 6-Step Strategy for FCA Compliance: From defining your compliance process to keeping records for audits, we cover it all.

  • Platform-Specific Tips: Learn how to adapt your messaging for LinkedIn, Instagram, TikTok, YouTube, and more.

  • Do’s and Don’ts for CTAs: Say goodbye to FOMO-based calls to action, and hello to compliant, click-worthy alternatives.

  • Disclaimers Made Simple: Discover how and where to include risk warnings (even with character limits).

  • Paid Promotions & Influencer Rules: Stay on the right side of ASA guidelines while working with influencers.

  • Real-Life Examples: Understand what’s compliant—and what’s not—with practical dos and don'ts.


Why You Need This

Social media is a powerful tool - but in the UK, it’s regulated territory if you’re promoting investments, crypto, or anything that falls under FCA financial promotions. A single non-compliant post can lead to enforcement, fines, or reputational damage.


This guide is designed to:


  • Protect your business from avoidable missteps

  • Empower your marketing team with clear, simple rules

  • Support your growth with trusted, compliant content strategies


Who's It For?

  • In-house marketers at UK-regulated firms

  • Social media managers for fintech and crypto startups

  • Compliance and legal teams supporting marketing efforts

  • Agencies creating content for regulated clients


Download the Free Guide

Get instant access to “How to Create a UK Social Media Presence That Meets FCA Requirements” and start building a compliant, confident presence today.
























Bonus Tip: Need someone to approve your cryptoasset promotions? We do that too. Just get in touch.



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